How I Built Systems to Scale Creative Operations

Over 7 years at The Washington Post, I didn't just manage a design team—I architected the operational infrastructure that allowed a 3-person team to deliver what typically requires 15+ people. These case studies show how I approach design operations: identifying bottlenecks, building systematic solutions, collaborating with stakeholders, and measuring impact.

Featured Case Studies


How I transformed a 60-person video team drowning in ad-hoc graphics requests into a self-service operation through systematic template design and stakeholder collaboration.

  • 50-100 hours saved weekly

  • 95% of basic graphics became self-service

  • 15+ template categories created

  • Zero additional headcount required

Design Systems • Template Architecture • Stakeholder Management • Process Documentation • Change Management


How I designed and documented a complete live graphics system that enabled distributed contractors to execute complex broadcast graphics in real-time during high-stakes election coverage.

  • 50+ live graphics elements managed by single operator

  • 8 major elections covered (2016-2024)

  • Coordinated teams across 4 time zones

Technical Documentation • Distributed Team Coordination • Real-Time Operations • Systems Architecture • Workflow Design


Systems Thinking at Scale

I don't just solve immediate problems—I build infrastructure that prevents problems from recurring. Every system I design considers how it will scale, how it will be maintained, and how new team members will learn it.

Stakeholder-Driven Design

The best operational systems are built collaboratively. I run structured feedback sessions, document real-world usage patterns, and iterate based on actual workflows—not theoretical use cases.

Measurable Impact

Every system I build has quantifiable outcomes: hours saved, requests eliminated, consistency improved, or capabilities enabled. If you can't measure it, you can't manage it.

Documentation as Infrastructure

I treat documentation with the same rigor as code or design. Clear usage guidelines, visual examples, and decision trees transform collections of assets into coherent systems that teams can actually use.

Want to discuss how I could bring this systems-thinking approach to your team?

Contact Me